One thing that has shown time and again to be true on the Internet is that content development is one of the most effective return on investment techniques for people that know how to properly use it. Many writers and web site owners are constantly looking for the next big secret to make their content more marketable or valuable. However, there are really no secrets to this industry – only rules. By following these rules and investing an appropriate amount of resources into content creation, you are well on your way to making content creation a profitable endeavor.
Combine SEO and Readability
Search engine optimization is not the end all way to create effective content for the Internet. While it is one of the best ways to drive traffic from search engines to your specific web pages, you must remember that you are attempting to sell your products or services to real people – not robots.
Never abandon good technical writing in favor of SEO. Although you might get a great deal of initial traffic from search engines, it is unlikely that such traffic will remain for very long or recommend your services to others.
Write Focused Content
Whenever you draft a piece of content, it is important to be sure that you use it to cover a single, important keyword phrase or idea. It is a mistake to attempt to use a single article or post to cover as many topics or keywords as possible. Doing so can detract value from your content and quickly become boring. It is important to keep in mind that the average Internet reader will only read about 20% of your content. You have about ten seconds to grab your reader’s attention and 55 seconds to fully explain the main topic of the post.
Your content should consist of not only short paragraphs but short sentences. By keeping sentences punchy and clean, you can make it easier for your readers to absorb your information on the fly. Avoid hyperbole or creative, flashy writing. The average reader comes to your content simply to get some quick information about the topic, not to see what a creative and passionate writer you are.
Always remember that SEO is your best friend when creating effective content. It is not enough to simply determine popular search phrases and draft content centered around them. Two ways in which you can directly boost your SEO and, in turn, profit potential through content are in text links to older posts or other pages of content on your web site and external back links to any of your content.
By actively writing with SEO in mind and using links to make your web site more attractive to search engines, you can ensure that your content is well written to drive traffic from search engines and increase your reader base.
If you are not a good writer, then do not write! Outsource your content to professional content writers and let them handle the writing. That will enable you to focus your time and energy on the parts of your business that you are good at.