Month: June 2020

6 Website Redesign SEO Secrets Your Developer May Not Know

At the end of the year, many businesses start to think about redesigning their tired old website to breathe some new life into it. You may even be in the midst of a website redesign right now. If so, the first thing is to make sure you hire a design and development company that knows how to build the infrastructure of the website in a search engine crawler friendly manner.

Beyond that, you need to address a number of additional SEO tactics before you get too deep into your redesign. The reason you need to keep SEO front and center during this time is twofold: so that you do not lose your previous traffic, but also so that you can gain additional targeted search engine visitors when the new site goes live

Here are 6 SEO redesign secrets your developer may not know…ignore them at your peril!

  • Creating Your SEO’d Site Architecture

Search engines look explicitly at how all your pages are linked together in order to determine their place within the site. Pages that are linked from every other page will be given more weight than those that are only linked from a few others. This is all considered a form of internal link popularity, or in Google language, internal PageRank.

Recommendation: During your redesign, don’t bury too deeply within the site any content that was previously bringing targeted search engine traffic. Ensure that any informational content that will be focused on the more competitive keyword phrases (for example, product and service pages) is high up in your site hierarchy.

In addition, all content contained in a specific category should be cross-linked via some sort of sub-navigation within that section.

  • Categorization and Avoiding Duplicate Content

When people are seeking information from a search engine, they usually have a question, a problem, or a need for specific information. The search queries they use at Google and the other engines reflect this. The more ways you can categorize your content for the various target markets you serve, the better.

Recommendation: Be sure that all top-level pages answer the potential searcher’s (your potential customers’) questions, and that it’s clear that your products and services can solve their problem. In addition, you also have to ensure that regardless of how someone found any piece of content on your site, they always end up at the same URL to avoid PageRank splitting and duplicate content issues.

For example, if a specific product can be classified as both a product and a service, it makes sense that it might be listed under both categories. However, the page (URL) that the potential customer eventually lands on, regardless of which category they started in, should always be the same.

  • New Content Management System and Changing URLS

If URLs must change in the redesign due to a new content management system or back-end coding, search engines may take some time to index the new URLs as well as give them the same weighting they gave the previous URLs due to URL age factors.

Recommendation: It’s critical to 301-redirect all old URLs to their relative counterpart within the newly designed website. This will pass the link popularity of the old URLs to the new ones quickly, as well as ensure that site visitors don’t receive 404-not-found errors.

This will be easier if the new URL naming is similar to the old one, because you can use automated methods. If URLs must change completely with no correlation to the names of the old URLs, and hand-redirects are required, you’ll want to at least redirect all the top-level pages, as well as those that you’re sure receive keyword traffic from search engines. But, ideally, every URL should be redirected if at all possible.

  • Coding of Navigation Menus

Links contained within the navigation of your website should be coded in a search enginefriendly manner so that they are visible and crawlable. Some DHTML and Flash menus are invisible to search engines, which causes the pages linked within them to not receive the internal link popularity they should receive.

Recommendation: Make sure all navigational menus are coded with CSS that is visible to search engines. In addition, avoid drop-down box links as the main form of navigation (CSS mouseovers are fine). You’ll also want to ensure that all content can be reached by hard-coded links don’t force the user to go through any kind of search box menu because those are traditionally search engine unfriendly.

  • Custom HTML Elements

While some level of automation for titles, metas, headers, URLs, and alt attributes for images can be helpful, it’s critical that your new website’s content management system allow you to create custom descriptions for these as well.

Recommendation: Make sure the content management system has fields for custom title tags, meta descriptions, heading tags, etc. There should be no limit to the number of characters allowed in these fields either, because every page may need a different number of words and characters.

  • Session IDs and Other Tracking Links

It’s best not to use session IDs to track visitors, but if your system must use them, you’ll only need to feed the “clean” URLs to the search engine spiders otherwise, they may get caught in an infinite loop, indexing the same content under multiple URLs.

You’ll also want to avoid any sort of campaign tracking links appended to URLs because these can split your link popularity by causing your content to be indexed under multiple URLs.

Recommendation: If this type of tracking is inherent in your system, use the canonical link element to maintain one URL for every page of content.

Don’t be surprised if your developer isn’t happy to receive some of these “secrets.” He or she may feel that their authority is being usurped or their creativity is being hindered. Just remember that it’s your website that you’re paying them to create in a way that will make you the most money possible. Let your developer know up-front that these things are non-negotiable. If they tell you that they can’t do any of the above, start looking around for a new developer ASAP!

While there will always be a few unexpected bugs to work out when your site goes live, you won’t have to be afraid of losing your search engine visitors as long as you know what you’re doing. We’ve successfully helped many companies through this transition without any glitches. At the end of the process, there’s nothing like the feeling of having your beautiful new website launched. But more than that, there’s great comfort in knowing that the people looking for what you provide will continue to be able to easily find you in the search engines.

Online presence is key to business these days, use us as your web design and development marketing agency. With digital marketing at our core we give you the EDGE you need in the digital space. …

Search Marketing is More Than Search Results

Search engine marketing and optimization is not just for increasing search engine rankings. It is important to understand that once you believe in the power of SEO your mindset will begin to change and evolve into something much different. Eventually your thought process will move past just reaching search rankings and really building your business online. SEO is about building your brand and your business online.

Here are some advanced topics to increase your online brand building efforts:

Niche Industry Forums where one of the oldest forms of internet communication and still hold a tremendous amount of marketing and SEO value. Since many forums are much older your URL will be sitting on a nicely aged domain which is a great benefit. Some forums are still very heavily trafficked and if you find threads that you can really answer and participate in the conversation you can deliver some really nicely targeted website traffic to your website.

Video Sharing Sites I know many of us have video sitting on video sharing websites already but how many of you actually use the features of the video sharing websites? YouTube and Vimeo both have powerful networking capabilities. Both have the ability to make friend requests and both have the ability to become highly visible in search results. It will take some time to sift around through the data but try making your way through the field of contacts on YouTube and Vimeo and start connecting with your audience in a different light.

User Generated Content If you have an established website that already receives a generous amount of traffic user generated content can bring you loads of great SEO benefits. Everything from guest blog writers to product reviews can really help you increase your content amount along with generating a great deal of new web traffic.

Business Blog Every website can benefit from have a business blog integrated into the structure of the site. Even if it is only updated a few times a month it allows a website to grow in size and strength. Over time that size and strength will allow the website to be much more visible in the search engines.

Search engine optimization does not stop at just rankings any longer. Years ago that was the name of the game but now you must take an advanced approach to marketing yourself online. SEO has become a branding game now so marketing your website as a business is vital regardless of what you offer.

Contact Perth Digital Edge!

Choosing us as your digital marketing agency is going to produce the best results with a customer focused digital strategy. Contact to start your Google Journey, We give you the EDGE you need in the digital space.…

Secrets to Creating Profitable Content

One thing that has shown time and again to be true on the Internet is that content development is one of the most effective return on investment techniques for people that know how to properly use it. Many writers and web site owners are constantly looking for the next big secret to make their content more marketable or valuable. However, there are really no secrets to this industry – only rules. By following these rules and investing an appropriate amount of resources into content creation, you are well on your way to making content creation a profitable endeavor.

Combine SEO and Readability

Search engine optimization is not the end all way to create effective content for the Internet. While it is one of the best ways to drive traffic from search engines to your specific web pages, you must remember that you are attempting to sell your products or services to real people – not robots.

Never abandon good technical writing in favor of SEO. Although you might get a great deal of initial traffic from search engines, it is unlikely that such traffic will remain for very long or recommend your services to others.

Write Focused Content

Whenever you draft a piece of content, it is important to be sure that you use it to cover a single, important keyword phrase or idea. It is a mistake to attempt to use a single article or post to cover as many topics or keywords as possible. Doing so can detract value from your content and quickly become boring. It is important to keep in mind that the average Internet reader will only read about 20% of your content. You have about ten seconds to grab your reader’s attention and 55 seconds to fully explain the main topic of the post.

Your content should consist of not only short paragraphs but short sentences. By keeping sentences punchy and clean, you can make it easier for your readers to absorb your information on the fly. Avoid hyperbole or creative, flashy writing. The average reader comes to your content simply to get some quick information about the topic, not to see what a creative and passionate writer you are.

Always remember that SEO is your best friend when creating effective content. It is not enough to simply determine popular search phrases and draft content centered around them. Two ways in which you can directly boost your SEO and, in turn, profit potential through content are in text links to older posts or other pages of content on your web site and external back links to any of your content.

By actively writing with SEO in mind and using links to make your web site more attractive to search engines, you can ensure that your content is well written to drive traffic from search engines and increase your reader base.

If you are not a good writer, then do not write! Outsource your content to professional content writers and let them handle the writing. That will enable you to focus your time and energy on the parts of your business that you are good at.…

Essential SEO Techniques for Your Website

SEO, also known as search engine optimization, is to get your website to rank well on the natural listing of major search engines such as Google and MSN. SEO is a very time-consuming process, as you need to spend a lot of time and effort on establishing links with other webmasters.

This is why so many business owners decide to outsource their company optimization to a professional SEO firm. But if you are someone who love to do the technical stuffs, and have spare time to spend on it, you can try out some of the optimization techniques that I am going to share with you.

By applying the 5 essential SEO techniques below, you will be able to improve your ranking from your current position:

  1. Title tag. This is the most important element to change. Put your most important keywords at the front. Every single page of your website should have its own title tag. If you want to optimize more keywords for your website, you should design a different set of keywords for each page, customized to the content of that particular page.
  2. Meta Description. This is where you will insert a keyword-optimized description of your company. Do place your most important keywords at the front also when you are changing your Meta description.
  3. Link popularity. This is one of the most important elements of a SEO campaign and it will take up most of your time. You need to get as many links pointing back to your website as possible. Most search engines do not even consider websites if there is not at least 2 to 3 links pointing back to them. If you want to rank well on search engines, especially on Google, you need to get as many backlinks as possible.
  4. Keyword Density. You need to keep your overall keyword density between 5% to 20%. Place your keywords in your title and meta tag, header tag, bold tag, and at the start and end of the paragraph of a page.
  5. Build more content. Search engines love websites which provide valuable content. You should build more pages and keep each of your pages around 200 to 500 words. Try to link each of your pages out to other related websites.

Search engine optimization is the foundation to drive more traffic to a website. It is a long term investment and anyone who is serious about succeeding on the Internet, the subject of SEO is definitely a must to learn and execute…

Back To Top