7 Tricks to Get a Google of Links

SEO is a race. And in any race learning from your competitors makes you a better runner. Even when youre running first its sometimes good to look back and check the runner-ups. And if youre not the yellow jersey guy, you absolutely should examine the leaders: their gear, their training, their strategy. In SEO the most interesting thing about your competition are their links.

Whether you like it or not SEO is still pretty much about links. Good link profile can make up for almost any lack of optimized content and other on page flaws. Love or hate, the best thing you can do about it is embrace the fact and run with it.

So lets go through some tricks that will enable you to look deeper into your competitions link profile granting you access to the restricted areas: their locker room, dirty laundry and even the briefing hall where they plan their link building strategies.

Lets Talk Competitive Link Research

Finding out where your competitors links come from is not all that hard. You just go to Yahoo! or Google and type in link:www.your-competitor.com to get a list of inbound links to the site.

Yahoos much better in that respect as it tends to give more extensive and accurate data. The problem here is that theres a limit of 1,000 links per website which is often not enough as the fattest link sources get left behind the limit fence.

Herere some tips to break through to the other side.

Note: If youre lazy like me skip to the end of the article where Ill share a tool that does it all much quicker.

Trick 1: Search for Links to Particular Web Pages of a Competing Site

Alongside with link:www.your-competitor.com search for link:www.your-competitor.com/products.html or link:www.your-competitor.com/services.html and so on.

Trick 2: Exclude Internal Links

You may examine the internal linking structure of your competition if you want to gain some insight on their navigation and marketing steps. But as we want to find more external links, lets exclude the internal ones.

You can do this by adding -site:site.com operator to your search query. Type in:

link:http://www.your-competitor.com -site:your-competitor.com or linkdomain:www.your-competitor.com -site:your-competitor.com and youll get a list of external backlinks only.

Theres a dropdown option in Yahoo! site explorer that does the same.

internal links 7 Tricks to Get a Google of Links

Trick 3: Exclude Links Coming from Certain Domains

The -site: modifier lets you exclude links coming from specific sites. So, whenever you see a large chunk of links coming from the same domain add -site:thisdomain.com modifier to your query and the links from this site will get replaced with new ones.

You can add -site: multiple times in one query so that you have something like this:

long query 7 Tricks to Get a Google of Links

Trick 4: Check Links Coming from Certain TLDs

This is a little known trick. The site: modifier actually lets you get a list of links coming from domains with certain TLDs:
.com, .org, .edu, .co.uk and so on. Just type in link:http://www.your-competitor.com site:.gov or linkdomain:www.your-competitor.com site:.gov and youll get a list of .gov sites linking to your rival.

Note: Do this in Yahoo! regular search, not site explorer

Trick 5: Exclude Links Coming from Certain TLDs

This is an even lesser known trick. You can exclude certain TLDs from the results with the -site:.tld modifier. Usually the biggest chunk of links comes from .coms so add a -site.com modifier and youll get lots of new link data.

Trick 6: Use Different Combinations of the First 5 Tricks

Try link:http://www.your-competitor.com/page.html -site:your-competitor.com -site:.com

Or link:http://www.your-competitor.com site:.org -site:wikipedia.org

Give it a thought and Im sure youll come up with lots of your own. Feel free to share your findings in the comments

Trick 7: Use the Above 6 Tricks in Different Search Engines

Dont limit your searches to Yahoo! and Google, go to AltaVista, Alexa, (Bing doesnt give you link data, so forget about it) but then therere Exalead, Excite and tons of regional search engines. Search them, remove the duplicates and youll have a goooooooooooooooogol of competitors links to study.

If you’re looking for Digital Marketing Agency in Perth, Let Perth Digital Edge be Your Ally in Digital Space!

Are you ready to find the best Perth SEO company?

6 Website Redesign SEO Secrets Your Developer May Not Know

At the end of the year, many businesses start to think about redesigning their tired old website to breathe some new life into it. You may even be in the midst of a website redesign right now. If so, the first thing is to make sure you hire a design and development company that knows how to build the infrastructure of the website in a search engine crawler friendly manner.

Beyond that, you need to address a number of additional SEO tactics before you get too deep into your redesign. The reason you need to keep SEO front and center during this time is twofold: so that you do not lose your previous traffic, but also so that you can gain additional targeted search engine visitors when the new site goes live

Here are 6 SEO redesign secrets your developer may not know…ignore them at your peril!

  • Creating Your SEO’d Site Architecture

Search engines look explicitly at how all your pages are linked together in order to determine their place within the site. Pages that are linked from every other page will be given more weight than those that are only linked from a few others. This is all considered a form of internal link popularity, or in Google language, internal PageRank.

Recommendation: During your redesign, don’t bury too deeply within the site any content that was previously bringing targeted search engine traffic. Ensure that any informational content that will be focused on the more competitive keyword phrases (for example, product and service pages) is high up in your site hierarchy.

In addition, all content contained in a specific category should be cross-linked via some sort of sub-navigation within that section.

  • Categorization and Avoiding Duplicate Content

When people are seeking information from a search engine, they usually have a question, a problem, or a need for specific information. The search queries they use at Google and the other engines reflect this. The more ways you can categorize your content for the various target markets you serve, the better.

Recommendation: Be sure that all top-level pages answer the potential searcher’s (your potential customers’) questions, and that it’s clear that your products and services can solve their problem. In addition, you also have to ensure that regardless of how someone found any piece of content on your site, they always end up at the same URL to avoid PageRank splitting and duplicate content issues.

For example, if a specific product can be classified as both a product and a service, it makes sense that it might be listed under both categories. However, the page (URL) that the potential customer eventually lands on, regardless of which category they started in, should always be the same.

  • New Content Management System and Changing URLS

If URLs must change in the redesign due to a new content management system or back-end coding, search engines may take some time to index the new URLs as well as give them the same weighting they gave the previous URLs due to URL age factors.

Recommendation: It’s critical to 301-redirect all old URLs to their relative counterpart within the newly designed website. This will pass the link popularity of the old URLs to the new ones quickly, as well as ensure that site visitors don’t receive 404-not-found errors.

This will be easier if the new URL naming is similar to the old one, because you can use automated methods. If URLs must change completely with no correlation to the names of the old URLs, and hand-redirects are required, you’ll want to at least redirect all the top-level pages, as well as those that you’re sure receive keyword traffic from search engines. But, ideally, every URL should be redirected if at all possible.

  • Coding of Navigation Menus

Links contained within the navigation of your website should be coded in a search enginefriendly manner so that they are visible and crawlable. Some DHTML and Flash menus are invisible to search engines, which causes the pages linked within them to not receive the internal link popularity they should receive.

Recommendation: Make sure all navigational menus are coded with CSS that is visible to search engines. In addition, avoid drop-down box links as the main form of navigation (CSS mouseovers are fine). You’ll also want to ensure that all content can be reached by hard-coded links don’t force the user to go through any kind of search box menu because those are traditionally search engine unfriendly.

  • Custom HTML Elements

While some level of automation for titles, metas, headers, URLs, and alt attributes for images can be helpful, it’s critical that your new website’s content management system allow you to create custom descriptions for these as well.

Recommendation: Make sure the content management system has fields for custom title tags, meta descriptions, heading tags, etc. There should be no limit to the number of characters allowed in these fields either, because every page may need a different number of words and characters.

  • Session IDs and Other Tracking Links

It’s best not to use session IDs to track visitors, but if your system must use them, you’ll only need to feed the “clean” URLs to the search engine spiders otherwise, they may get caught in an infinite loop, indexing the same content under multiple URLs.

You’ll also want to avoid any sort of campaign tracking links appended to URLs because these can split your link popularity by causing your content to be indexed under multiple URLs.

Recommendation: If this type of tracking is inherent in your system, use the canonical link element to maintain one URL for every page of content.

Don’t be surprised if your developer isn’t happy to receive some of these “secrets.” He or she may feel that their authority is being usurped or their creativity is being hindered. Just remember that it’s your website that you’re paying them to create in a way that will make you the most money possible. Let your developer know up-front that these things are non-negotiable. If they tell you that they can’t do any of the above, start looking around for a new developer ASAP!

While there will always be a few unexpected bugs to work out when your site goes live, you won’t have to be afraid of losing your search engine visitors as long as you know what you’re doing. We’ve successfully helped many companies through this transition without any glitches. At the end of the process, there’s nothing like the feeling of having your beautiful new website launched. But more than that, there’s great comfort in knowing that the people looking for what you provide will continue to be able to easily find you in the search engines.

Online presence is key to business these days, use us as your web design and development marketing agency. With digital marketing at our core we give you the EDGE you need in the digital space. …

Search Marketing is More Than Search Results

Search engine marketing and optimization is not just for increasing search engine rankings. It is important to understand that once you believe in the power of SEO your mindset will begin to change and evolve into something much different. Eventually your thought process will move past just reaching search rankings and really building your business online. SEO is about building your brand and your business online.

Here are some advanced topics to increase your online brand building efforts:

Niche Industry Forums where one of the oldest forms of internet communication and still hold a tremendous amount of marketing and SEO value. Since many forums are much older your URL will be sitting on a nicely aged domain which is a great benefit. Some forums are still very heavily trafficked and if you find threads that you can really answer and participate in the conversation you can deliver some really nicely targeted website traffic to your website.

Video Sharing Sites I know many of us have video sitting on video sharing websites already but how many of you actually use the features of the video sharing websites? YouTube and Vimeo both have powerful networking capabilities. Both have the ability to make friend requests and both have the ability to become highly visible in search results. It will take some time to sift around through the data but try making your way through the field of contacts on YouTube and Vimeo and start connecting with your audience in a different light.

User Generated Content If you have an established website that already receives a generous amount of traffic user generated content can bring you loads of great SEO benefits. Everything from guest blog writers to product reviews can really help you increase your content amount along with generating a great deal of new web traffic.

Business Blog Every website can benefit from have a business blog integrated into the structure of the site. Even if it is only updated a few times a month it allows a website to grow in size and strength. Over time that size and strength will allow the website to be much more visible in the search engines.

Search engine optimization does not stop at just rankings any longer. Years ago that was the name of the game but now you must take an advanced approach to marketing yourself online. SEO has become a branding game now so marketing your website as a business is vital regardless of what you offer.

Contact Perth Digital Edge!

Choosing us as your digital marketing agency is going to produce the best results with a customer focused digital strategy. Contact to start your Google Journey, We give you the EDGE you need in the digital space.…

Secrets to Creating Profitable Content

One thing that has shown time and again to be true on the Internet is that content development is one of the most effective return on investment techniques for people that know how to properly use it. Many writers and web site owners are constantly looking for the next big secret to make their content more marketable or valuable. However, there are really no secrets to this industry – only rules. By following these rules and investing an appropriate amount of resources into content creation, you are well on your way to making content creation a profitable endeavor.

Combine SEO and Readability

Search engine optimization is not the end all way to create effective content for the Internet. While it is one of the best ways to drive traffic from search engines to your specific web pages, you must remember that you are attempting to sell your products or services to real people – not robots.

Never abandon good technical writing in favor of SEO. Although you might get a great deal of initial traffic from search engines, it is unlikely that such traffic will remain for very long or recommend your services to others.

Write Focused Content

Whenever you draft a piece of content, it is important to be sure that you use it to cover a single, important keyword phrase or idea. It is a mistake to attempt to use a single article or post to cover as many topics or keywords as possible. Doing so can detract value from your content and quickly become boring. It is important to keep in mind that the average Internet reader will only read about 20% of your content. You have about ten seconds to grab your reader’s attention and 55 seconds to fully explain the main topic of the post.

Your content should consist of not only short paragraphs but short sentences. By keeping sentences punchy and clean, you can make it easier for your readers to absorb your information on the fly. Avoid hyperbole or creative, flashy writing. The average reader comes to your content simply to get some quick information about the topic, not to see what a creative and passionate writer you are.

Always remember that SEO is your best friend when creating effective content. It is not enough to simply determine popular search phrases and draft content centered around them. Two ways in which you can directly boost your SEO and, in turn, profit potential through content are in text links to older posts or other pages of content on your web site and external back links to any of your content.

By actively writing with SEO in mind and using links to make your web site more attractive to search engines, you can ensure that your content is well written to drive traffic from search engines and increase your reader base.

If you are not a good writer, then do not write! Outsource your content to professional content writers and let them handle the writing. That will enable you to focus your time and energy on the parts of your business that you are good at.…

Essential SEO Techniques for Your Website

SEO, also known as search engine optimization, is to get your website to rank well on the natural listing of major search engines such as Google and MSN. SEO is a very time-consuming process, as you need to spend a lot of time and effort on establishing links with other webmasters.

This is why so many business owners decide to outsource their company optimization to a professional SEO firm. But if you are someone who love to do the technical stuffs, and have spare time to spend on it, you can try out some of the optimization techniques that I am going to share with you.

By applying the 5 essential SEO techniques below, you will be able to improve your ranking from your current position:

  1. Title tag. This is the most important element to change. Put your most important keywords at the front. Every single page of your website should have its own title tag. If you want to optimize more keywords for your website, you should design a different set of keywords for each page, customized to the content of that particular page.
  2. Meta Description. This is where you will insert a keyword-optimized description of your company. Do place your most important keywords at the front also when you are changing your Meta description.
  3. Link popularity. This is one of the most important elements of a SEO campaign and it will take up most of your time. You need to get as many links pointing back to your website as possible. Most search engines do not even consider websites if there is not at least 2 to 3 links pointing back to them. If you want to rank well on search engines, especially on Google, you need to get as many backlinks as possible.
  4. Keyword Density. You need to keep your overall keyword density between 5% to 20%. Place your keywords in your title and meta tag, header tag, bold tag, and at the start and end of the paragraph of a page.
  5. Build more content. Search engines love websites which provide valuable content. You should build more pages and keep each of your pages around 200 to 500 words. Try to link each of your pages out to other related websites.

Search engine optimization is the foundation to drive more traffic to a website. It is a long term investment and anyone who is serious about succeeding on the Internet, the subject of SEO is definitely a must to learn and execute…

5 Tips for Finding an SEO Expert

Refer to these tips to find the right Perth search engine optimisation expert for your business. If you need help with SEO Perth we recommend Perth Digital Edge

  1. Establish your SEO goals.

Get a digital marketing analysis to find out how your website performs. Define your goal and figure out which aspect of your virtual presence needs improvement.

  • Track your data and website performance.

It is important to know the performance of your website so you can monitor the area that needs improvement. Being fully aware of the website performance will also allow you to make better business decisions.

  • Check the reviews.

Always check what others say about your chosen SEO Company. Surf the internet or ask around to seek the best information.

  • Go for a consultation.

Find an SEO expert who can walk you through the process of making your business successful. Build a trusting relationship as it can help make the process easier and more convenient.

  • Budget.

Plan for the budget and learn to stick the budget plan no matter what. Ask about package deals and prices, and see if it fits your budget.

To successfully find the best SEO expert, you must learn to define your SEO goals and budget, research about the SEO Company, and stress the importance of checking website performance.

If you’re looking for SEO companies in Perth, Let Perth Digital Edge be Your Ally in Digital Space!

Are you ready to find the best Perth SEO company?…

Why Should You Hire an SEO Specialist

Are you an entrepreneur? Would you like to achieve the most effective digital marketing technique? I am sure that you are dying to know!

Let’s find out!

If you’re looking for a reliable company that provides SEO in Perth, check out Perth Digital Edge! 

SEO or search engine optimisation is a virtual practice that aims to increase the quality and quantity of traffic to a website through organic search engine result. With SEO, your website will be ranked at the top of search engine result page (SERP).

Focus on getting your website to rank well to gain an audience and achieve higher conversion. Hire an SEO specialist now!

Additionally, there are other reasons why you should consider hiring an SEO specialist:

Professional Assistance

SEO experts are knowledgeable and well-informed about the latest SEO techniques that promise good results for ranking and driving more traffic to your website.

An updated and enhanced technique is essential due to the changes in the Google algorithm. An SEO expert will keep you abreast about the latest and most effective SEO techniques.

Generate More Money

The success of your business relies on the quality of your website. SEO experts will help you achieve a highly-optimized website with relevant keywords and contents.

A highly-optimized website entails higher income and more business opportunities, while a poor quality website can result in low SERP rank and low earnings.

 Helps you focus

As a business owner, you can easily focus on which type of digital marketing is best for your business. An SEO expert will guide on which type of marketing strategy is suited for your business and audience.

They can also show you a comprehensive report that details the performance of your website. In that way, you will be informed about the strengths and weaknesses of your marketing strategy.

In conclusion

Through the help of an SEO expert, you will be guided on how you can properly optimise your website.

An SEO expert will help you achieve the most effective marketing strategy for your business, which can lead to higher earnings and more opportunities.

Lastly, an SEO expert does not only provide professional assistance, helps you generate more money, but also, enables you to focus on your marketing tactics.

Furthermore, here are qualities of a good SEO specialist in Perth.

Digital Marketing Explained

Digital marketing is one of the most effective ways of marketing a business. Business owners allocate a significant amount of money in digital advertising for higher online visibility and quick business return. If you are an expert of digital marketing, then you have got an edge in the completion. Reach out to Perth Digital Edge if you need help in digitally advertising your business!

But what exactly is digital marketing?

Digital marketing comprises all types of marketing that uses electronic device or the internet. Digital marketers take advantage of social media platforms, emails, websites and digital channels to connect with their customers or shop for potential clients. Email marketing, social media marketing and affiliate marketing falls under the tactics for digital marketing.

The digital market is exciting and competitive! It is the digital marketer’s dream to achieve the best business marketing plan that allows a secured place in search engine results. Emerging digital marketing techniques makes the game more interesting and competitive.

Always put in mind that for a business to thrive in a virtually influenced world, you must be innovative and digitally informed at once!

Proven Ways to Digitally Market Your Business

There are various tools that can assist you in your quest for achieving an edge in digital marketing. There are digital marketing agencies that can point you to the best marketing plan for your business. However, it isn’t a “quick result” process as it entails research, time, and effort, along with trial and error experiments.

You can check out this list of top SEO companies in Perth to find out how they can help you generate more revenue for your business.

Here are three proven ways to digitally market your business:

 

Search Engine Optimisation (SEO)

SEO optimised websites can bring in more clients, allow you to achieve higher conversion rates, and build brand awareness. It enables you to get past your competitors and maintain a higher rank in search engine result page (SERP).  

SEO is a long term strategy and could take at least six months to get the result. Once you have secured your ranking, it could take time to go down depending on the Google algorithm changes.

Furthermore, here’s how an SEO specialist in Perth can help transform your business.

Social Media Marketing (SMM)

Facebook, YouTube, Twitter, and Instagram are top networking sites that offer a perfect opportunity to advertise your business, promote your brand, and gather a bigger audience. According to research, there are at least 70% of social media users on a daily routine and 69% visit Facebook at least once a day.

SMM is your chance to promote your brand and increase engagement with the target audience. Here’s why you should use SMM for digital marketing in Perth.

Always remember to keep up with the trends as it can drive more traffic to your site.

Content Marketing

Digital agencies can help you find a strategic approach for creating valuable and compelling contents that are related to your brand. Providing your readers with relevant and useful information will make Google place your business on their first page.

Content marketing is an effective strategy as it attracts more audience and drives profitable customer action. It is also a technique that is widely used by prominent brands in the market.

New to content marketing? Find out how our digital marketing agency in Perth can help you!

In Conclusion

There are many ways to digitally market your business – from simple to complicated techniques. Using the best marketing approach is essential as it allows you to claim your spot in SERP.

Still not getting the result that you are expecting? Do not worry as result may take time. Continue to search for a digital marketing plan that is best for your brand.

It is always best to ask for assistance from a digital market expert to ensure that you are on the right track. They can give a regular brand status update, which enables you to enhance the weakness of your marketing plan and develop its strength.

Here are the advantages and benefits of hiring a digital agency in Perth.  …

How to advertise your website well

When promoting your business to the public, it is vital that you know how to advertise yourself well to lead to max success. Businesses and companies spend millions of dollars in advertising themselves each and every year. By enacting commercials, placing their logos on billboards, promoting their ads on popular websites and making high quality social media accounts, companies get their business out to the world and promote it. If you require Assistance with this and your in Perth Western Australia Perth Digital Edge can help.

If done correctly, advertising can be incredibly helpful to a company. It could bring customers in, attract traffic to the website and bring in more profit and sales. But if done incorrectly, it could be useless and an unintelligent investment.

There are also many ways to advertise your website that are incredibly cost efficient. For example, by starting a daily blog on a free platform or by posting company videos onto youtube it could help majorly. Any type of advertising is good advertising as long as it is done correctly and well. No matter on what platform/service or cost. One great ways to be appealing to consumers, is not to oversell your product. Try to introduce it naturally and let the viewer bring their own attention to it.

By overselling it, consumers will get distracted and unfocused quickly. Another great way to advertise your business, for no price what so ever,  is to participate in charity events. By continually helping those in need and reaching out to your community, it spreads your name and mission out to the general public. This is a great way to get publicity well also participating in a great cause. Consumers enjoy this and love it when companies and businesses give back to their community rather than just focusing on themselves.

Another amazing way to advertise yourself online, also for no cost, is by creating a google business page. By just inputting your company’s address, phone number, website link and a few pictures, google creates you an amazing, helpful online company profile. When people search up your company into their search bar, this is generally the first thing that comes up and shows readers what your business is about. Additionally by handing out colorful, appealing flyers it could do wonders for your business as well.

This technique has relatively been forgotten as technological use has become incredibly popular. But when people actually have a hard copy of your advertisement in their hands, the effects are much more favorable. The flyer is much more meaningful than a tech ad because it is an artifact which can be held. Studies show that providing real products, flyers, etc. make the experience much more effective and meaningful than sending them over the internet or email.

But it is also very expensive to print hundreds of colored copies of a flyer as well. So it is vital to keep a balance between the two. Occasionally print large quantities of paper ads and flyers well also staying consistent with technological ads over the internet. Also, technological ads are better for the environments as they don’t require paper , so it is very important to manage these resources accordingly.

When advertising a company or business there are countless different cost efficient ways to do it. By advertising your business well, you could maximize your success and profits as well!


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